DATSUN, ROOTED UNDER
A STRONG HERITAGE
The Datsun brand dates back to the earliest days of Japanese car building. Datsun evolved and became an automaker recognised as Durable, Attractive and Trustworthy.
More than 20 million Datsun vehicles were sold in 190 countries during its more than 50-year run. A brand supported and loved by many worldwide; this is the spirit the new Datsun brings to young risers.
Turning risers’ investment into an inBestment. To allow risers to love what they need, and especially as a first new car investment, we need to ensure everything offers a modern solution. Nothing should be constrained by segment conventions (ways to buy, cars, services, ownership).
Risers need access to opportunities that drives them to their dream. Hence we ensure everything to be friendly, inviting and easy from buying experience to owning, not just accessible price.
Lastly we assure risers’ way ahead through reliability, durability and quality, through our global expertise and leveraging from our roots.
We Started With the Risers
The return of Datsun didn’t start with what cars to launch, but with the people, the Young Risers living in high-growth markets. They are ahead of the curve, waiting for that one chance that will propel their careers and futures. For the young risers, mobility is both physical and social access to opportunities. They deserve nothing but a brand of their own. That’s why Datsun is returning and becoming the badge for the risers.
Behind the Badge
Our heritage and guiding principles are reflected in the badge of the Risers. Honouring the spirit of an earlier Datsun, the centre portion retains the essence of the original logo. Surrounded by a hexagon inspired by shiny bolts, the rest of the badge conveys a modern robustness and the confidence to succeed in a new world.
The Datsun Way
The Datsun Way is about a rewarding and enjoyable relationship with risers, starting from purchase on through the ownership experience. Datsun is about producing a locally built, relevant brand, drawing from the company’s global technological know-how and expertise in engineering and styling.
Going global to glocal!